Main Logo The project
A Flair for Hair, based out of Mars Hill, NC, is a small business with a big heart. Owner and stylist Pam Conrad has built her business around a simple but powerful mission: bringing confidence, dignity, and joy to the elderly community through beautiful haircuts and warm, genuine care. In her own words, her business is the embodiment of her servant's heart, and everything about it reflects exactly that. When it came time to develop her brand, we wanted the visuals to match the soul of the business. Together, we crafted a logo, icon, and alternate logo that feels elegant, timeless, and beautiful because that is exactly what Pam and her work represent. From there, we brought the brand to life with business cards and scrubs for her to wear.
Business cards are a fundamental step in growing a business, but each industry will have slightly different information and visuals based on what matters most to their clients. A Flair For Hair provided a unique opportunity to show this by needing a simple way to schedule appointments. This highlights how important it is to understand your market going into the design process. If Pam were targeting a younger audience, appointment scheduling on a business card would not be necessary since younger people typically prefer a digital experience. Same industry, completely different designs. Branding is bigger than how things look. It is the backbone of how your company operates.
Brand in use
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