The project
Discover Knoxville is an annual event held at the Hardin Valley Event Center, designed to help new residents explore and connect with their community. Vendors offered practical and exciting prizes such as free gym memberships and hockey game tickets, giving attendees a real taste of what Knoxville has to offer. The event created a win-win environment where vendors gained exposure to new residents, and residents gained a deeper appreciation for their new home.
Compass Studio came on board mid-project. A color palette had already been established, and vendor spotlight posts were already in circulation, so our task was twofold: elevate the existing brand while creating a cohesive visual bridge between what had already been published and the refined direction we envisioned.
We developed a custom Knoxville skyline illustration to ground the event's identity in a sense of place, then paired it with a bold, expressive typeface to capture the spirit of discovery and community fun. From there, we extended the brand across sponsor posts, stickers, and flyers to build momentum and drive attendance.
The result was an enormous success, with hundreds of attendees showing up to Discover Knoxville.
Before & after
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