Main Logo The project
Taps & Trades is a networking event built exclusively for companies in the trades. Compass Studio is proud to sponsor the event by creating its brand identity and continuing to design the social media graphics that help promote and grow the event.
This partnership presented a unique branding opportunity: bringing two completely different worlds together through typography.
"Taps" is set in a more traditional, laid-back font, while "Trades" uses a clean, bold, professional typeface. The contrast allows each word to represent its own world while still working together as one cohesive brand. Just like the event itself.
No logo system is complete without a recognizable icon. For Taps & Trades, we used the ampersand as our foundation and created a custom symbol that combines elements of both taps and trades into one simple, memorable mark.
Taps & Trades happens on the last Tuesday of every month from 11:30 AM–1:00 PM at The Casual Pint in Northshore Knoxville.
If you work in the trades and made it this far, I highly recommend coming out. Grab a drink, meet other local trade professionals, and build some relationships.
Before & after
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